Founded in 1995, from a small family workshop, the simplest sheets, quilt covers and pillowcases began, with the deepening and optimization of China's reform and opening up process, After experienced 20 years of groundless talk today, violet has become a brand value of over 52 billion yuan, Nantong first, Chinese third home brand, is the domestic functional textile leader, is also the only one with China health famous textile enterprises.
Violet park is located in China textile textile industrial base - Jiangsu Nantong, only 20 kilometers from the city center, only 5 minutes from Lake business district. The company has both north and South Park, a total of 160 acres of land, construction area of about 10 million square meters, of which the north for the production plant for the Southern District Administrative Center Co marketing.了解更多
Violet park is located in China textile textile industrial base - Jiangsu Nantong, only 20 kilometers from the city center, only 5 minutes from Lake business district. The company has a total of two North and South Park, covers an area of 160 mu, building area of about 100 thousand square meters, of which the north for the production plant for the Southern District Administrative Center Co marketing, product development, design, technology development, manufacturing, marketing, brand design as a whole.
in which the North plant covers an area of 80 acres, the company production base, with production workshops, vitality technology research room, class purification workshop, etc.. Among them, the 10000 class purification workshop reaches the level of food safety, which is rare in the domestic textile industry, violet exclusive vitality home textile products will purify vacuum packaging in this workshop, allowing users to open bags that use.
Industrial tourism attractions
South plant of Nantong City, the pleasant scenery of the park, in addition to administrative district, also has 5000 square meters of water and life hall hall, a 63 room hotel, and cafe and purchase Zijing imported goods supermarket. The water exhibition hall is also known as the art exhibition hall, because it is located on a pond, which is called "Water Exhibition Hall" by everyone. Surrounded by waves, the scenery is pleasant. It is in line with the art of two words, the more wonderful is its European style architectural style of LV, giving people a strong fashion atmosphere. Into the hall, art Pumianerlai, fashion printing series, European series of simple, elegant and luxurious series, and can make people feel full of happiness wedding series, each region can make you smile, feel the charm of the art of home textiles.
vitality exhibition hall was built in 2015, which shows the most scientific and technological vitality of the violet bed products. Into the hall of vitality, surrounded by you is a gentle feeling, at the same time, the nose can smell a clear aroma. That's the unique smell of the product of the life series, and it's refreshing. Every star product here will make you feel the creativity of science and technology and its mystery. In the depth of the exhibition hall, you will find technology and interesting magnetic therapy massage products, functional mattress series, at the same time, you can see a lot of products in the development process. Each product contains a breakthrough in the traditional cognitive innovation, every understanding of one, can make you surprised, fondle admiringly, this is the vitality of home textile science and technology charm.
Over the past more than 20 years, the company has been adhering to the "market-oriented, independent innovation" of the development of the road, has become a traditional textile enterprises to the technology oriented textile enterprise transformation of the first enterprise. The company adopts the domestic and export double wheel drive strategy multi-channel sales model, covering: brand join, flag了解更多
for more than 20 years, the company adhere to the "market-oriented, independent innovation" development path, has become a traditional textile enterprise to the textile enterprise of science and technology transformation of the first enterprise. The company adopts the domestic and export double wheel drive strategy multi-channel sales model, covering: brand join, flagship store straight, member marketing, e-commerce, WeChat mall, OTO, foreign trade, gifts, group buying and so on. At present, violet domestic marketing network covering 30 provinces more than 300 city, has more than 500 stores, internationally established stable trade relations in the United States, Europe, Asia, Australia and four continents in more than 20 countries and regions, has built a global sales and service network and perfect customer service.
violet home textile covers suite type, gift box category, pillow class, core class, summer supplies, mattresses, blankets, cushions, jewelry, kitchen and toilet, one-piece, children and other ten major product series. With fresh and elegant features embroidery, jacquard, printing bed products mainly, each year launched independent research and design of hundreds of flower type series, deeply loved by consumers at home and abroad. Product design from Italy fashion romantic art, combined with the characteristics of traditional Chinese embroidery, clever use of mosaic, embroidery and sewing process, perfect shape amorous embroidery product image. The designer of the company uses the sedimentation of folk custom and regional culture as the source of creation and Inspiration of design, and displays the true, good and beautiful life gesture with science and fashion works, and creates a healthy and lively sleeping environment. The company for eight consecutive years (2007 - 2015) in the National Design Competition organized by the Chinese Textile Association received the gold award of 4 passengers, 5 passengers, 8 passengers silver bronze, individual awards 12 times.
in the course of enterprise development, violet hill has won the A Well-Known Trademark in China, national Mianjian products, Jiangsu province famous brand, famous brand in Jiangsu Province, Jiangsu Province Quality Award, Jiangsu quality trustworthy products such as the honorary title. As the executive director of the unit Chinese the most comprehensive benefit value of the top 500 brands, China textile industry ten strong enterprises, China textile industry hundred enterprises, the textile industry index third, China Textile Association, executive director of the unit and the Jiangsu Province Textile Association, violet home textile products obtained after the first ISO9001: 2008 international quality system certification, ISO14001-2004 international environment system certification, occupation health and safety management system certification, AAA enterprise standard of good conduct quality supervision and certification authority and the national textile products inspection and certification center.
in 2015, Chinese brand promotion, Chinese Asset Evaluation Association, CCTV sponsored "Chinese brand value evaluation", "independent innovation brand" violet became the only list of textile enterprises, brand innovation valuation reached 1 billion 537 million yuan. The total value of the brand is in Beijing Guomai asset evaluation company assessment, is to reach 5 billion 279 million.
for more than 20 years, violet home textile always shoulder the social responsibility to improve human health sleep, escort for sleep safety. Care for life, create intelligent vitality and healthy sleep system, responsible for health - violet is the same purpose.
Polytron Technologies Inc is the only violet home textile textile industry also has "enterprise academician workstation", "provincial engineering technology research center", "provincial enterprise technology center", "enterprise graduate workstation" and other research institutions of the national high-tech enterprises. The company attaches great importance to technology development, has assumed了解更多
is the only Polytron Technologies Inc violet home textile textile industry also has "enterprise academician workstation", "provincial engineering technology research center", "provincial enterprise technology center", "enterprise graduate workstation" and other research institutions of the national high-tech enterprises. The company attaches great importance to technology development, has assumed the national and local scientific research projects in 16, through scientific and technological innovation to achieve the transformation and upgrading of enterprises, and achieved fruitful results, with 16 invention patents, 33 utility model patents, design patents more than 250 pieces, 407 pieces of flower type copyright. Violet hill 2010 Nantong city was rated as "intellectual property demonstration enterprise" and "Nantong City College Enterprise Cooperation Demonstration Base", 2013 undertake major scientific and technological achievements transformation project of Jiangsu Province, Jiangsu Province in 2014 take intellectual property strategy to promote the plan of science and technology, 3 Chinese Textile Industry Association of science and technology Progress Award, Chinese business association of Science & Technology Progress Award Nantong Municipal People's government, science and Technology Progress Award
violet home textile has been taking care of human health sleep as its own responsibility, attaches great importance to the promotion of independent innovation ability, and established a enterprise led, market-oriented, industry university research combination of technological innovation system. In 2010, faced with the increasingly serious environmental pollution problems, social pressure problems and sleep health problems, violet began to invest huge sums of money for functional, healthy vitality of home textile design and research and development.
company and Donghua University, Soochow University, Jiangnan University, Nantong University and other colleges and universities and research institutes to establish a research and strategic partnership, and continuous efforts in R & D team, which lasted 3 years of research and development, to spend about 30000000 yuan, finally successfully developed exclusive violet FOOMO technology includes: Technology, biological antibacterial probiotics clean bacteria and anti mite technology, sleep health technology, SPA technology and the essential oil of negative oxygen ion technology, and through the micro capsule planting technique and negative pressure explosion technology successfully applied to bedding, related technology and equipment are applied for a national patent - Textile life came into being, it also created a new standard of clean and healthy sleep that brought the gospel to the world of human sleep health.
is now, violet home textile technology through in-depth study and sleep in the textile field, absorbing the traditional sleep health concept and essence, the use of modern sleep medicine and the latest scientific and technological achievements and their exclusive development of vitality technology, the traditional textile products more healthy function, so that everyone can have a healthy sleep.
enterprise development course
In May 16th
1995, Nantong violet bedroom products Co., Ltd. was formally established; the registered capital was 120 thousand US dollars.
1996 has passed the ISO9000 international quality system certification, and the products have been successfully sold to the well-known international markets such as Nanjing Golden Eagle International;
1998 started the brand strategy in a comprehensive way, pioneered the brand operation of the industry, took the lead in using the terminal mode of franchised stores and the channel mode of franchise;
2000 established R & D center, as the company's first level department, strengthened the company's independent R & D design;
2002 products exported to Europe and the United States, the Middle East, Southeast Asia and other more than 20 countries and regions
2003, the company changed its name to "Jiangsu violet Home Textiles Co., Ltd.", with a registered capital of HK $5 million 180 thousand;
2004 awarded the honorary title of "Jiangsu famous trademark", "excellent private enterprise in Jiangsu province", "Jiangsu provincial contract and trustworthy enterprise", "Jiangsu quality integrity enterprise" and other honorary titles
2005 won the "Jiangsu famous brand", was elected as the standing director unit of China Textile Association, Nantong textile chamber of Commerce President units;
2006 was appraised as "consumer favorite home textiles" by the China Textile Business Association (
2007 was appraised as "consumer favorite home textiles" by the China Textile Business Association (
2008 China violet was named the 500 most valuable brands; Jiangsu Province won the quality award; won the gold medal in the "Zhang China Cup" international textile design contest; the famous film star Xun Zhou endorsement of violet; the new version of "a dream of Red Mansions" plays "three Bao Chai" and "love @ good product endorsement"
2010 violet hill was named "China ten brand"; the Provincial Department of Education approved the establishment of the textile industry of the first enterprise workstation, violet increase brand communication efforts, publicity in the CCTV hit violet brand.
In February 16th,
2011 changed its name to violet home textile Polytron Technologies Inc, with a registered capital of 50 million yuan. It is recognized as "provincial enterprise technology center", "Jiangsu province key cultivation and development of international famous brand", "Jiangsu Province clothing (home textile)" independent brand top thirty enterprises".
2012 has been identified as "national high-tech enterprise", won the Chinese Textile Industry Association of science and Technology Award "," product development contribution award ", the State Ministry" focus on tracking cultivate own brands of clothing textile enterprises "," Jiangsu Province, the construction of enterprise culture demonstration unit "," Jiangsu Province Statistical demonstration enterprise "honorary chairman Chen Yongbing, was named" Jiangsu textile clothing 2011--2012 innovation person of the year".
2013 was awarded the "Jiangsu province credit standardization demonstration enterprise", "e-commerce demonstration enterprise in Jiangsu province", "Jiangsu provincial engineering technology research center", "Jiangsu province 12315 consumer rights demonstration service station" and so on, undertake major transformation project of Jiangsu Provincial Department of science and technology achievements.
2014 awarded the "Jiangsu credit management demonstration enterprise" title, the establishment of the first textile industry "enterprise academician workstation"". Awarded the first prize of science and technology progress of Nantong Municipal People's government".
The registered capital increased by 80 million RMB in
2015. By the China Textile Industry Federation "science and Technology Progress Award three" award, "Jiangsu province management innovation excellent enterprise" honor. China Textile Industry Association awarded the Polytron Technologies Inc violet home textile enterprise independent innovation brand value awarded for $1537000000.00. certificate.
Violet home textile through efficient and safe operating system, for franchisees, agents and consumers to provide a comprehensive business support and service after-sales protection. From the perfect function, complete line of products straight shops, to all over the country 36 provinces and autonomous regions of more than 500 stores outlets, and then to the modern intelligent violet home textile了解更多
violet home textile through efficient and safe operating system, for franchisees, agents and consumers to provide a comprehensive business support and service after-sales protection. From the perfect function, complete line of products straight shops, to all over the country 36 provinces and autonomous regions of more than 500 stores outlets, and then to the modern intelligent violet home textile vitality experience museum. Violet hill not only provide products for customers information consultation, product user experience, purchase, return service and customer service and other convenient services, and further enhance the transparency of the company and brand influence, enhance the consumer to understand and trust violet home textile products, provide strong support for our partners to carry out sales work.
in "public entrepreneurship, innovation", "Internet plus" sweeping the country situation, the Internet era of entrepreneurship and innovation has become the future development of the Chinese engine and the national policy, all levels of government are actively trying to change the orientation and development of this policy, combined with the characteristics of their own and seek change breakthrough. In the grim situation, in early 2015, violet home textile leadership innovation actively respond to the call, in the product structure, violet textile Polytron Technologies Inc invested a lot of money, we have developed a violet vitality of textile products. In the sales model, draw lessons from the "consumer experience" mode, the membership guide ethnic marketing and consumer wealth of new marketing ideas, and on this foundation form a "Internet plus micro agent" of the new marketing concept, make a full exploration and Practice for the realization of the new "public business".
from the traditional platform of PC terminal site, mobile phones, PAD and other mobile platforms, to micro-blog, WeChat and other social platforms, the company provides a full range of digital support for marketing personnel. The whole sales process of the latest sales model achieves online ordering, online settlement, company delivery of goods, sales performance and sales commission transparency. With the company regularly organize agents to learn new product features and guide sales skills, so that all consumers realize the violet company without the cost of rent, no money, no pressure, no product backlog of operating experience, the consumer can create wealth, business can be profitable entrepreneurial dreams.
The launch of
, a new model, has been a success. From the store offline, to the micro agent line, from the traditional store sales to online marketing, this gorgeous violet only more than a year's time, the online micro agents have exceeded 30 thousand people, not only won a reputation, more in performance has been a qualitative leap.
although the rise of the Internet, the traditional channels of business impact. But violet didn't give up offline agents, franchisees. "Many of them grew up with the growth of violets, and now they have some difficulties, so violets should be responsible for helping them out of trouble." Chairman Chen Yongbing said. As a franchisee of violet, violet business school training specialist will be on a regular basis and franchisee clerk for product knowledge, product display, sales skills and other skills training, to ensure that the competent assistant posts; and regular meetings of regional training will enhance the terminal operation ability; as an agent of violet hill, violet will arrange professional textile weekly people on their product knowledge training, product system experience marketing management system, training activities and training related to corporate culture.
violet home textile hope that every family can make their own career in the violet, accumulate enough marketing experience, improve their leadership and management level. Because violet home textile is not just a simple job, an ordinary career, but also a self transcendence, a constant upgrade and growth of the platform.
is an ambitious enterprise to establish and perfect their own enterprise culture, the enterprise culture is actually an enterprise benchmarking, its immediate goal is to pay attention to employees and the interests of partners, the ultimate goal is to offer.
violet will focus on "healthy home textiles, cast a century brand" as its enterprise goal, but also for its struggle, and ultimately to achieve the dream. "Freedom", "family", "Hope" and "transcendence" as its mission, the "partnership", "trust", "sharing", "responsibility" as its enterprise values.
, and this is a culture of human orientation. Because violet knows that an enterprise wants to maintain sustainable development, talent cultivation is the root of enterprise development. To build the violet home textile employees and partners into learning talents, advocating full learning and common progress of the policy is to develop an important rule of violet home textile growing competition in the market, but also the responsibility of it.
at the same time, violet also actively participate in various social charity undertakings. Will aid the poor township every year, they solve the problem of life, and to pay for the township construction of bridges and roads, improve the rural traffic, to facilitate people to travel; in the earthquake, flood or disaster areas in need of help, violet will lead his family to lend a helping hand, making donations to help the people in the disaster areas rebuild their homes.
of Wenchuan after the earthquake, the first time to donate tissue violet company quickly 1 million yuan after the employee donation, and donations of 1 million yuan each year for 5 years; violet love talent development, Ningbo University student tuition funding to graduate; advocate the violet in crop foundation for wheat rice and vegetable roll poor schools in Luoding, Guangdong in the library of love donation items etc.......
2011 years, Tongzhou District was awarded the "violet on the Spring Bud Plan love collective" honor, in 2012 was named the Tongzhou District star charity"......
be too numerous to enumerate silence to pay, violet home textile chairman Chen Yongbing always knew that, because the development of the enterprise itself is the return of social responsibility, although do contribution is very small, but business as long as the courage to assume this responsibility, the small force will make their contribution to social progress.